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UK2 Web Hosting Price changes

Mon, 17 Mar 2008 14:59:38 +0000
Tommorrow on the 18th March UK2 will be changing the price of all its Web Hosting and Dedicated Servers. The reason this is happening is for various reasons, but the main one being because of the price of power.
This won’t affect anyone who has bought a product from UK2 prior to the 18th March 2008 ...]

Some Canadian hosting

Thu, 08 Nov 2007 04:41:57 +0000
As a Canuck I thought I should find one Canadian Web Hosting Company. Plenty of Canadian companies exist but their servers are actually located in the USA. So if you are looking for real web hosting Canada its kind of tough.
One company that actually has servers in Canada is Primehost.ca. They have packages that start ...]

For more information about The Planet, please visit: www.theplanet.com.

Ensim Pro and Ensim Unify by Ensim

Sun, 13 Mar 2005 00:00:00 EST
One of the best funded virtualization vendors, Ensim offers several classes of products that cater to different hosting needs. The company's products are geared toward both smaller hosts that rent space on a dedicated or shared server and larger Web hosting firms ..

Targeting Your Market - Drill Down to Its Core

Sun, 20 Apr 2008 22:06:00 -0500

Do you really know your target market? Do you know what they think? Where they live? How old they are? What websites they frequent? What keywords do they use when they search for something online?

If you don't - if you don't live and breath and think as your target market thinks - you must find out, because once you do, then you’ll know how to market to them.

You also will want to drill down and define exactly who your perfect customer is. Let's say, for example, you’re in the business loan industry. So when someone asks you who your target market is, do you just say "businesses who need loans?" I hope not – that's too broad. It's amazing how many answers I get to this question as it relates to hosting. In this case, the answer is often "anybody with a website." Again this is too broad.

Instead, think niche. Are you looking for minority entrepreneurs? Women entrepreneurs? New business owners? Franchise owners? New franchise owners? A female who just bought a new franchise? Yes? Then just how old is this woman with a new franchise? Has she owned a franchise before? Is she the solo owner or is her husband or another partner involved in the business with her? You get the idea. Drill down to this woman's essence - you could write her biography if asked.

Now that you know your target market perhaps better than you know your spouse, your next step is to market to your target in the manner he or she wants - not in the way you would prefer. You may be the boss of your own business, but your target market is the driver of your marketing campaign.

That is why the better option is to build up your own list, which with the right online marketing tactics and strategy should not be too difficult to do. Once you have built a fairly huge list (which can be done quite quickly) you can then sell your hosting service to them even as you put up your web site to run the hosting service.